What Do Customers ACTUALLY Know About You?
Have you stopped lately to analyze what your customers actually know about you and your company? How do they actually feel about their interactions (and transactions) with you? Are they happy? Did they have complaints? Are there things they feel could be done better? While some of the process of better understanding your customers involves some post-transaction due diligence (things like surveys or analyzing reviews, for example), a lot of it can be pre-determined with the right planning and a proper set of eyes. The concept of “who am I selling to” should be more of a profound topic of discussion if you want your company to secure top ranking on any platform, traditional search engines or social media platforms.
Do You Feel Your Customers Should Know More?
In most circumstances, sales people and representatives are met with resistance which absolutely SCREAMS the customer does not understand enough to make a decision. Mostly, these objections can be summarized with the common customer thought “what makes you different from the others?” Unfortunately, in many circumstances, the answer is “not much,” and no response will sound different at all! Think about it…you have probably heard your team reciting the same things for a long time…”We offer a 30 day money back guarantee,” “We are the best in the area,” or “We have the best prices.” None of these common catch phrases will give you anything exclusive or emotionally substantial to offer the customer.
Your customers need to know more. They need to know the real company. They benefit most from understanding more about the roots of the company and how it started. They want to know who started it and how they relate to the people who own and run the company now. They need to identify with the actual mission plan. These emotionally-charged angles are what create leads, sales, and brand loyalty.
Building Trust With Your Customers
Building real trust with your customers is one of the most effective ways at generating quality leads and making sales. For a customer to feel trust in your brand before they reach out, you must deliver content which touches their heart…content which they undeniably relate to. This is why Emotional Storyboard Marketing is necessary; because the customer will see the company’s heart in the content they are consuming…and as that happens, part of the sale is already underway!
The customer needs to see (and trust) all moving parts in their interaction with your company. Interaction begins the moment they see your content, ad, or website. The interaction then continues with the first representative they speak to about your solution. The company is also being judged throughout this time period, including elements such as experience, reputation, and authority. Finally, the customer has to agree that the product or service solves their problem, their pain point, and that this solution is the best solution for them.
To summarize, the customer must trust your sales team / representatives, your company / brand, and your product or service.
Artificial Intelligence Knows the Difference
A.I. knows the difference between “selling and keyword stuffing” and “authentic care for the end-customer.” It knows if the content you are producing is actually valuable to the customer, or if it has been created simply for ranking. In today’s age, search engines care about the customer’s complete experience so much, they have even begun giving their search engines a “face.” This face comes in form of a superior search algorithm that actually talks with the searching customer to determine what they actually want.
Bottom line: if your solution is not designed around these new, A.I. algorithms, you won’t stand a chance at BEING that solution.
Sagacity Branding: Emotionally Connecting Your Customers With Your Company
Sagacity Branding focuses on creating content you customers will identify with, engage with, remember, and revisit. Without developing a proper, emotional funnel, your company is often amongst a sea of competitors all saying the same thing. Creating content which moves the customer is the most powerful way to secure quality leads which convert into quality sales.
It’s often more valuable to be known than to have a successful ad. If your company is known, it becomes the instant solution the moment the customer has a problem they associate with your solution. This is why it is important for customers to be able to relate to your company and that comes from emotionally engaging content.
Co-Founder, Kevin Reynolds
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