The Importance of Connecting With the RIGHT Customers
Most companies understand the importance of connecting with the right customers. This is almost always true, whether they are succeeding in this mission, failing miserably, or anywhere in between. So many companies wind up asking the question “how can we get more quality leads?” With that said, few companies take the time to analyze what determines a lead to be “quality” beyond the fact it “converts to a sale.”
Thus, it is imperative for companies to understand what micro parameters determine if a lead will be considered quality or not. These days, this is changing sightly…as artificial intelligence is emerging as a solution to that problem. When this comes to you and your company, this may be either good news or bad news, depending upon whether (or not) you have A.I.-proofed your brand!
How Does A.I. Impact Your Ability to Reach the Right Customers?
Artificial intelligence is changing everything when it comes to what search engines serve customers online. This is true across all search engine platforms, including not only the traditional Google and Bing engines, but all social media. A.I. combs a lot more than your website and social presence. It analyzes your competitors. It analyzes your overall reputation across all platforms. It analyzes your customer engagement. It analyzes customer satisfaction.
After thoroughly understanding your content (and your competitor’s content), it determines if you truly are “the best” answer for what the customer is looking for. A.I. isn’t looking for whoever did the best SEO. A.I. isn’t looking for whoever has the prettiest website. A.I. isn’t looking for whoever has the best price. A.I. knows which customers searching ‘how to climb a roof’ are most likely to end up buying a ladder. A.I. knows which customer searching ‘cute gifts for mom’ might end up buying a photography package located physically near them.
Why Is A.I. So Good At Predicting Solutions For Customers?
A.I. takes so much more into account than simple, old search algorithms. A lot of times, it will know a customer’s habits. It could know who lives in the household with them. It probably knows when a household is running out of toothpaste.
On the flipside, A.I. also knows who sells the best toothpaste, and the toothpaste most likely to be enjoyed by that particular family. Part of this comes from historical data. Another part comes from conversational searching. Conversational searching is the direction all major platforms are leaning towards. This will mean that the platform will “actively attempt to learn” what a customer actually wants or needs, even if the customer themselves is unfamiliar with the solution.
How Can Your Company Better Connect With Your Customers?
Connecting with the right target audience is not easy. Especially in today’s overly saturated world online. While the initial benefits of the internet “allowed people to do business anywhere,” most people did not account for the fact that everyone would eventually follow suit. Competition is so high for the right traffic. This is why the first step is awareness: figuring out EXACTLY WHY your customers who do buy from you, buy from you. It means figuring out the characteristics and features of a “quality lead,” and custom tailoring your content creation to focus on emotionally connecting with these leads.
In short, connecting the dots in a way that satisfies both A.I. and the end-customer is essential.
Sagacity Branding: Connecting Your Company With More of the Right People
Sagacity Branding will help you build content, social media presence, and website ranking that will survive the rapidly-evolving A.I. algorithms, and ensure that you seize control over your industry. We will utilize hand-built, Emotional Storyboard Marketing to create content that stands the ultimate test of time and massively improves the quality of your leads. In short, we will ensure you get MORE of the customers you KNOW will buy!
It is a true shame that it takes tragedy for most people to make a significant change in their life that would clearly benefit them. I say, why wait for your business to crumple underneath the competition? Choose significant action TODAY, and control your entire industry for the next 20 years!
Co-Founder, Kevin Reynolds
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