Emotional Storyboard Marketing IS What Drives Sales
Emotional Storyboard Marketing is best understood by breaking it down, word for word. The first word, “emotional” represents a necessary component in unlocking a sale in one of your customers. Without an emotional connection, your customer will struggle to attain a high enough trust in you, your company, and your product or service. And be aware, in every customer interaction, there are three battles being fought. Firstly, the customer will be fighting their natural inclination not to trust YOU. Secondly, the customer will be fighting their natural inclination not to trust YOUR COMPANY OR BRAND. Thirdly, the customer will be fighting their natural inclination not to trust YOUR PRODUCT OR SERVICE.
In today’s world, there are so many options that a customer does not have to choose to trust you, your company, or your product. They can easily visit any major search engine and engage with another industry representative, company, and product. So why choose yours right away?
The answer is emotional connection.
Emotion Changes Everything, Emotion Creates Sales
Almost every company online selling anything will repeat the same jargon, nonstop…
“Oh, we’re the best. We’re number one. No one does a job like we do it.”
Most of the time, this is not even close to the truth. In the circumstance where a client has identified that your company is an answer, what makes sure that they pull the trigger, and proceed to buy? The customer has to have a high enough trust level in all three critical elements: you, your company, and your product.
Now this does not mean the customer does not want to know the benefits of choosing you. The customer will still need adequate guidance, information, and advice. And it must be sincere. That’s part of the missing “emotional connection” variable: being sincere. Sincerity will improve the relationship between you and your customer, and as a byproduct, it will boost the emotional connection your customer has with your company and your product. While a lot of this falls in the hands of a talented sales agent who actually cares, a great deal of how the customer finds your company or solution to begin with, starts with how emotionally in-tune your content is with the way they live their lives.
How Do I Create Emotional Storyboard Marketing?
Emotional Storyboard Marketing requires an intensely astute understanding of the customer’s perspective. What is it that the customer actually wants? What is it that the customer needs? What part of the customer’s problem (of which your company is proposing a solution for) is painful? How painful is the current situation WITHOUT your company’s solution?
And most importantly:
Why should the customer choose your business over the many competitors in your industry? And believe us, almost everyone has a sea of constantly growing competition!
Ultimately, the customer is ultimately going to choose the brand which they identify with the most. They will choose the company that they can confidently say they fully trust. For this reason, it is imperative that trust begins with helping a customer understand and connect with the roots of the company. Where did the company start? Who started the company? Why is the company so involved in their product development or service? What problem(s) did the founders set out to solve? What is the customer going to feel after the purchase (regret or success) and why?
All of these questions are critical to the customer, and they should be critical to your company.
Sagacity Branding: How WE Create Content That Works
Sagacity Branding is a unique, A.I.-proof, Emotional Storyboard Marketing firm aimed at ensuring you seize and maintain control over your industry for the next 20 years. Our Emotional Storyboard Marketing promises that your customers will identify with your company, want to contact you, and want to remain a customer for life. The content needs to start a relationship between your customers and your company that the customers want to tell others about. We focus on content that is so engaging, and so emotionally connecting, customers will already have identified you as the premium, most trustworthy answer to their problem before they even reach out!
Don’t let your business fall behind…
With all of these rapid changes in search engine ranking, A.I. algorithms, and social media, it has never been more important to maintain control over your content production and marketing which reaches BEYOND TODAY and into the future!
Co-Founder, Kevin Reynolds
Your company is like your child…it ALWAYS needs your attention. Make the smart move for your company’s future today, and secure its position as the industry’s best for the next 20 years!
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