Why Should Companies SPRINT Towards Creating A.I.-Proof Websites and Content?
As you are likely seeing all over the news and media: artificial intelligence is here, it is active, and it is going to change the way everyone does business. Search engines and social media platforms are implementing A.I. to find content which is the best for the end-customer, not simply companies and content which has pages and pages of “keyword stuffing.” The days of cramming your pages and content with the right keywords as much as possible are gone.
The new search algorithms for all search engines and platforms value the customer experience more than any other variable. What does this mean for you as a business owner or marketer? It means your content has to be a substantially more correct, more accurate, and more satisfying solution to your customer than any of the solutions offered by your competitors. Companies which ensure the searching customer receives the most in-depth (yet concise), accurate, and satisfying solutions will garner and maintain the top rankings for their industry.
A.I. Means Conversational Solutions
What’s more about the newer algorithm changes which implement artificial intelligence, is that they provide the customer with a conversational element that thinks and functions differently from past search algorithms. On more and more platforms, the customer will begin to use A.I. to deliver them the best results, making fewer selections themselves. While the A.I. is still operating based on fully satisfying the customer as fast as possible with a solution they can trust, the algorithms will still have to rely on understanding the mindset of a new, searching customer.
The reality is that your company will need to create content which is both engaging, and fully caters to the customer, while also ensuring A.I. can easy index, understand, and compare your content to competitors.
How to Create Content That A.I. Likes and Ranks
In order to guarantee your content will vibe and rank with artificial intelligence, you will need to think like A.I.. Traditional SEO is no longer enough to promise a top page ranking on Google, or any other major search engine (including social media platforms). The A.I. algorithms measure your content based on a customer’s surface level experience, emotional experience, and even purchase experience. The A.I. understands variables about your content that the customer will never see.
In other words, instead of using simple metrics and math to determine “how many times you mentioned a valuable keyword in your article” or “how many people bounced immediately after visiting your site or social media profile,” A.I. metrics analyze the customers living experience on your content, on your competitor’s content, and the authenticity of authority your company holds in a particular industry. In fact, A.I. algorithms use machine learning and large language models (LLM) to analyze your company’s entire authority, in general.
And before you think that using A.I. to create content is a good idea (everyone seems to also be avoiding the fact this will create an extreme oversaturation of similar content)…let’s take a look at some of the factors which go into standard A.I. algorithms across all platforms…
- Content which is clearly human-created
- Search query-satisfying content which is easy to read, not over-boated, and still thoroughly satisfies the customer
- Solution-oriented content, not content purely created to solve search queries
- Emotionally-charged content which keeps a customer on a website or social channel, and keeps them returning
- Experienced-based content which enriches a customer’s life
- Activity beyond a company’s website
- How a brand represents itself on every platform
- If a brand’s representation across all platforms is cohesive and created with unity
- Company or representative qualifications
- A company’s reputation across all platforms and the entirety of the internet
- Brand adaptability over time to new algorithms
- & More
Of course, all of this becomes increasingly difficult while also ensuring your message is received and emotionally engages the customer. And remember, the A.I. algorithms already understand that many people who “begin searching for trampolines” will end up wanting to purchase one. It will know how many kids that family has, if the parents of the family are fearful of broken bones, and even if the family has health insurance.
Sagacity Branding: Bringing Your Content Into the Future of A.I. Algorithms and Ranking
Sagacity Branding specializes in creating content which will properly “scan,” index, and rank with A.I., while also ensuring your end-customer receives the same, emotionally-powerful experience necessary to secure leads and sales. We bring your company up to speed in terms of the constantly evolving platform algorithms. We ensure that your company’s message is not lost by the time it reaches the customer, and that the message reinforces your solution as the right solution to A.I.. With Sagacity Branding, you will feel confident in your content being properly understood and received by both customers and A.I..
Never forget how important keeping up with the times is, especially now that A.I. is controlling YOUR flow of customers.
Remember, A.I. is no fad. Like the internet, it is here to stay; and what is done about it now will make or break every business on the face of this planet. Make sure you do the right thing for your empire, and A.I.-proof your SEO and branding to guarantee you not only last, but you entirely control your industry for the next 20 years!
Co-Founder, Kevin Reynolds
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